Morrison provide Facilities Services to more than 400,000 properties and a million residents across the UK.
Morrison's vision is based on three core principles. Customers - building lasting partnerships. People - caring for our customers, our teams, our communities and our environment. And Performance - improvement is our day job. We helped communicate this vision.
We were retained by Morrison for a number of years. During this time we used the following approach to gain a deeper understanding for their varied requirements:
Why you communicate (vision, mission, values)
How you do it (systems and tools)
What is communicated (data, story, content)
Who you communicate with (your customers, your people)
When you do so (frequency, duration)
Where (location, social context, technology landscape)
This approach translated into us supplying support in rebranding the entire organisation reflecting the new focus of engagement with all stakeholders and incorporated the vision of the business.
We produced a collection of films that announced the arrival of the new Morrison. The films are used across the organisation to clearly communicate the company's proposition in an engaging and accessible manner and to bring people to the very heart of the message.
We completely redeveloped the Morrison website from the ground up, developing a new site structure and populated with HD video, interactive graphics and simple, confident copy.
To increase engagement across their internal communications we designed and developed Morrison Intranet ‘Mint’ which was built on the Google Apps platform offering a simple access all company information from one entry point and tailoring the content to the specific needs of each user. It has allowed the business to reduce costs and increase efficiency through the eradication of manual processes.
Morrison increased profitability by 100% and contract wins have passed the £1bn contract value mark for the first time in their history. Winner of Morrison’s ‘Most innovative supplier award’ in 2010.