Life Technologies Mission: "Every day we ask ourselves: What can we do to help shape scientific discovery? How can we be more insightful, more innovative, more driven? In short, how can we accelerate discoveries that improve life for all of us?"
We worked with Life Technologies to implement a new digital toolset which would help keep existing customers excited whilst encouraging new customers to engage with the Life Technologies.
We applied our StoryPlayer methodology to create a bespoke solution:
Attract: Grabbing peoples attention is growing ever harder so every aspect of the communication is important, every detail crucial to telling your story.
Engage: Visually rich and interactive content is a ‘must have’ for 21st century companies. Content is finally king.
Participate: People expect to be part of the story and need to be involved in an ongoing conversation.
Part of the rollout of the toolset included events and marketing.
One event in Vienna allowed us to deploy a Minimal Viable Product for evaluation and feedback. This MVP ran on StoryPlayer management system and would allow different templates to be designed with different content types in mind to ensure the information is displayed in the best possible way.
Each installation could be tailored to a specific event or division, enabling the StoryPlayer framework to be used across Life Technologies' divisions. The flexibility of this global framework would enable StoryPlayer installations to be developed for all Life Technologies' events worldwide, providing the highest return on investment.